X-Hale ዋና ተግባር፡ የዘመቻ ንድፍ by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
X-Hale ዋና ተግባር፡ የዘመቻ ንድፍ
by Yiwen Tu
Client: The International Society for Performing and Visual Arts
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #109267The Design
About X-Hale ዋና ተግባር፡ የዘመቻ ንድፍ
የመጽሐፍ ጽሑፍ፡ X-Hale ለምናባዊ የጥበብ ኤግዚቢሽን የተዘጋጀ የዘመቻ ንድፍ ነው። ዘመቻው አርማ፣ ፖስተሮች፣ ባነር፣ ቅድመ-እይታ (ትሬይለር) እና ለቀጥታ ስርጭት የሚያገለግሉ ግራፊክ ግብዓቶችን ያካትታል። ዋናው የእይታ አካል 2.5ዲ የፊደል አጻጻፍ አወቃቀር ነው። ብርሃነ-ቀለማት (ኢሪደሰንት ቀለሞች) ቀላልነትን፣ ፍሰትን እና ምስጢራዊነትን ለማመላከት ጥቅም ላይ ውለዋል። እንደ ካሬ ፖስተሮች እና የጥቅስ ካርዶች ያሉ በርካታ ዕቃዎች በተረጋጋ የመተንፈስ ስሜት ባለው እንቅስቃሴ ተነቃቅተዋል (አኒሜሽን)። ቁሳቁሶቹ ለድረ-ገጽ እና ለማህበራዊ ሚዲያ በተለያዩ ቅርጸቶች ተዘጋጅተዋል። ዘመቻው በወረርሽኙ ወቅት በአርቲስቶች እና በተመልካቾች መካከል የሚደረጉ የመስመር ላይ ውይይቶችን ይደግፋል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
X-Hale ዋና ተግባር፡ የዘመቻ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። X-Hale ዋና ተግባር፡ የዘመቻ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። X-Hale ዋና ተግባር፡ የዘመቻ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- Dimensions & Packaging
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - Tags
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- Production Technology
- 2.5D typography, Iridescent, photoshop, c4d
- Design Challenge
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- Research
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- Inspiration
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- Project Duration
- This is an ongoing project starting in July 2020 in New York and Beijing
- Operation Flow
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- Team Members
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - Image Credits
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
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