Haci Bekir Halva ማሸግ by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2021
Haci Bekir Halva ማሸግ
Client: Haci Bekir
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #109346The Design
About Haci Bekir Halva ማሸግ
Haci Bekir የአለማችን አንጋፋ ብራንዶች አንዱ ነው እና ትልቅ ቅርስ አለው። ምንም እንኳን የምርት ስሙ በቀጥታ ከጥራት እና የምርት እርካታ ጋር የተቆራኘ ቢሆንም ለእንደዚህ ዓይነቱ የቆየ የምርት ስም አዲሱን ትውልድ ለመማረክ ከባድ ነው። በቱርክ የምግብ አዝማሚያ የ halva ተወዳጅነት እየጨመረ በመምጣቱ የምርት ስሙ ከሱ ተጠቃሚ ለመሆን እና የhalva ማሸጊያውን ማዘመን ይፈልጋል። የአዲሶቹ ዲዛይኖች ቀላል ግን አይን የሚስቡ ቅጦች እና ቀለሞች ሃሲ ቤኪር ተደራሽነታቸውን እና የምርት እውቅናቸውን እንዲያሳድጉ ያስችላቸዋል። የንድፍ ንድፎች እና ቀለሞች ሁለቱም በሶስቱ የሃላቫ እቃዎች እና ሸካራዎች ተመስጧዊ ናቸው.
The Recognition
About the A' Design Award የብረት ሽልማት
Haci Bekir Halva ማሸግ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Haci Bekir Halva ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Haci Bekir Halva ማሸግ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva. - Dimensions & Packaging
- This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
- Tags
- packaging, box, design, patterns, food
- Production Technology
- The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
- Design Challenge
- The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
- Research
- The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
- Inspiration
- The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
- Project Duration
- The project started in December 2019 and finished in February 2020, in Istanbul.
- Operation Flow
- The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
- Image Credits
- Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
