Jiangmen Culture and Tourism ሎጎ እና የብራንድ መገለጫ በ EUCA Culture and Communications Co. Ltd. የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2021
Jiangmen Culture and Tourism ሎጎ እና የብራንድ መገለጫ
በ EUCA Culture and Communications Co. Ltd.
ደንበኛ: Jiangmen culture, tourism, radio, television and Sports Bureau
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #109973 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Jiangmen Culture and Tourism ሎጎ እና የብራንድ መገለጫ
ጂያንግመን ባህል እና ቱሪዝም ለጂያንግመን ከተማ ባህል እና ቱሪዝም ዘርፍ የተፈጠረ ሎጎ እና የብራንድ መገለጫ ነው፣ ይህ ከተማ በደቡብ ቻይና በጓንግዶንግ ግዛት ውስጥ ትገኛለች። ሎጎው በባህላዊው ቻይንኛ ፊደል Men ከሚለው፣ ትርጉሙ በር ማለት ነው፣ እና በመታሰቢያ ቅስት አወቃቀር ተመስጦ የተሰራ ነው። ከጂያንግመን የከተማ ገጽታ፣ ስነ-ሕንፃ፣ የባህል ውርስ፣ መልክዓ ምድር እና እፍዋት የተውጣጡ ንድፎች በበሩ ቅርጽ ውስጥ ተጣምረው ተካትተዋል። ማት ወርቃማ ቀለም ሀብታም ሆኖም ልከኛ የሆነች ከተማን ያመለክታል። ወጥ አጠቃቀምን ለመደገፍ የብራንድ መገለጫ መመሪያ ተዘጋጅቷል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Jiangmen Culture and Tourism ሎጎ እና የብራንድ መገለጫ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Jiangmen Culture and Tourism ሎጎ እና የብራንድ መገለጫ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Jiangmen Culture and Tourism ሎጎ እና የብራንድ መገለጫ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - መለያዎች
- Branding, City, Culture and tourism, Logo design, Visual system
- የዲዛይን ተግዳሮት
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- ምርምር
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- መነሳሻ
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- የፕሮጀክት ጊዜ
- June 2019 – April 2020, Shanghai, China
- የሥራ ሂደት
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- የቡድን አባላት
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- የምስል ምስጋና
- Ellain Li, Grace Xu， Di Tang
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
