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Hiroshima Terrace የድርጅት መለያ by Shinji Arashigawa

Hiroshima Terrace የድርጅት መለያ by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ነሐስግራፊክ· 2021

Hiroshima Terrace የድርጅት መለያ

by Shinji Arashigawa

Client: Storm Graphics

A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Hiroshima Terrace የድርጅት መለያ

ሂሮሺማ ቴራስ መለያውን በንጹህ የአልማዝ ቅጥ ያሳያል። ሂሮሺማ "የውሃ ከተማ" እና በአንድ ወቅት "የካርፕ ዓሣ ከተማ" በመባሏ ባላት ቅርስ መነሳሳት የተገኘ ዲዛይኑ፣ የጃፓን ካርፕ ዓሣን የሚያምር ቅርጽ ከሚትሱቢሺ ተምሳሌታዊ ቀለሞች ጋር በማዋሀድ ቦታንና ብራንድን ወደ አንድ ተስማሚ ራዕይ አዋህዷል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Hiroshima Terrace የድርጅት መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hiroshima Terrace የድርጅት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hiroshima Terrace የድርጅት መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Dimensions & Packaging
Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Tags
Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Production Technology
The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Design Challenge
the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Research
This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiration
This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Project Duration
The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Operation Flow
This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Team Members
Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma

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