Yanghe Personal Letters Baijiu የአልኮል መጠጥ ማሸጊያ by Zhaoxin Zhu and Dongyan Ruan is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2021
Yanghe Personal Letters Baijiu የአልኮል መጠጥ ማሸጊያ
by Zhaoxin Zhu and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #110714The Design
About Yanghe Personal Letters Baijiu የአልኮል መጠጥ ማሸጊያ
ያንግሄ የግል ደብዳቤዎች ባይጂዩ በጂያንግሱ ግዛት፣ ሱኪያን ውስጥ ለሚመረት የቻይና ጠንካራ መጠጥ የተዘጋጀ ማሸጊያ ነው፣ ይህ አካባቢ በአልኮል መጠጥ ምርቱ የሚታወቅ ነው። ንድፉ የቻይናውያን ምሁራንን የእጅ ጽሑፍ ካሊግራፊ በእጅ በተጻፉ ደብዳቤዎች መልክ ያቀርባል፣ የአካባቢው ካርታ ደግሞ የመጠጥ ፋብሪካውን የከበቡትን ወንዞች፣ ሐይቆችና ረግረጋማ ቦታዎችን ያሳያል። ጠርሙሱ ማት ነጭ ብርሃን ባለው ሴራሚክ የተሠራ ሲሆን፣ የጠርሙሱ ክዳን እንደ መጠጫ ኩባያ ሆኖ ሊያገለግል ይችላል። የውጪው ሳጥን በወረቀት ሽፋን በተጠቀለለ ለአካባቢ ተስማሚ በሆነ ቀርቀሃ ወረቀት የተሠራ ሲሆን ሳጥኑ በቀላሉ ይከፈታል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Yanghe Personal Letters Baijiu የአልኮል መጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Yanghe Personal Letters Baijiu የአልኮል መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Yanghe Personal Letters Baijiu የአልኮል መጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
- Dimensions & Packaging
- 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
- Tags
- Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
- Production Technology
- 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover. - Design Challenge
- "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
- Research
- This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
- Inspiration
- The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
- Project Duration
- The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
- Operation Flow
- Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
- Team Members
- Designer: Dongyan Ruan
- Image Credits
- Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.
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