Chinese Zodiac ታይፕግራፊ by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2021
Chinese Zodiac ታይፕግራፊ
by Mengyu Cao
Client: YiQi Hanzi
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #111181The Design
About Chinese Zodiac ታይፕግራፊ
የቻይንኛ የዞዲያክ ፊደል 12 ቁምፊዎችን ያካትታል። አይጥ፣ ኦክስ፣ ነብር፣ ጥንቸል፣ ዘንዶ፣ እባብ፣ ፈረስ፣ ፍየል፣ ጦጣ፣ ዶሮ፣ ውሻ፣ አሳማ። የቻይንኛ ካሊግራፊ እና የቻይና ባህላዊ የውሃ ቀለም ስዕልን ያጣምራል። በንድፍ አስተሳሰብ, የመጀመሪያውን የካሊግራፊ ቅርጾችን ይሰብራል እና የእያንዳንዱን ገጸ ባህሪ በራሱ ውስጥ ያለውን ትርጉም ለማሳየት በስምምነት የፈጠራ ስዕሎችን ይጨምራል. የቻይንኛ ቁምፊዎች ሁልጊዜ ቻይንኛ ለማያውቁ ሰዎች የተወሳሰቡ ስዕሎች ይመስላሉ። የዚህ ፕሮጀክት ዓላማ የቻይናን ባህል ለማስፋፋት የቻይንኛ ቁምፊዎችን ለሁሉም ሰው እንዲረዳ ማድረግ ነው.
The Recognition
About the A' Design Award የብረት ሽልማት
Chinese Zodiac ታይፕግራፊ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Chinese Zodiac ታይፕግራፊ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Chinese Zodiac ታይፕግራፊ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. - Dimensions & Packaging
- This typography set can be used as culture posters as I shown with the images.
- Tags
- graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
- Production Technology
- Chinese traditional calligraphy, Chinese traditional watercolor drawing
- Design Challenge
- Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
- Research
- Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
- Inspiration
- At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.
I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. - Project Duration
- This project started in January 2020 in San Francisco and finished in August.
- Operation Flow
- This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
- Team Members
- Mengyu Cao
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