Dragon Alley የብራንድ መለያ ንድፍ በ Tian Liu and Jiayi Chen የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2021
Dragon Alley የብራንድ መለያ ንድፍ
ደንበኛ: Evil Design Studio
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #111593 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Dragon Alley የብራንድ መለያ ንድፍ
ድራጎን አሌይ ለሆት ፖት ምግብ ቤት እና ከጎኑ ለሚገኝ የሻይ ክፍል የተነደፈ የብራንድ መለያ ንድፍ ነው። መለያው ከቻይንኛ አፈ ታሪክ የተወሰደ የሁለትዮሽ (ዱአሊዝም) ሀሳብን መሠረት ያደረገ ነው። የምግብ ቤቱ መለያ የነጎድጓድ ስንጣቂ ገጽታን፣ የቀለም ያለበት ጥቁር ዳራን እና ጠንካራ የፊደል ቅርጾችን በመጠቀም ነጻነትን ይገልጻል። የሻይ ክፍሉ መለያ ደግሞ ደመናትን ሰንጥቆ የሚወጣ ገጽታን፣ የተፈጥሮ ወረቀት ቀለምን እና ለስላሳ ቅርጾችን በመጠቀም ራስን መግዛትን ይገልጻል። ደረጃ በደረጃ የሚደበዝዝ የወርቅ ቀለም ንክኪ ሁለቱንም መለያዎች ያገናኛል። አጠቃቀሞቹም የንግድ ካርዶችን፣ የምግብ ዝርዝሮችን፣ ፖስተሮችን፣ ማሸጊያዎችን እና የገበታ ዕቃዎችን ያካትታሉ።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Dragon Alley የብራንድ መለያ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Dragon Alley የብራንድ መለያ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Dragon Alley የብራንድ መለያ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
- ልኬቶች እና ማሸጊያ
- Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm - መለያዎች
- VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
- የማምረቻ ቴክኖሎጂ
- In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.
Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials. - የዲዛይን ተግዳሮት
- During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.
At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve. - ምርምር
- First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.
Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing. - መነሳሻ
- We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
- የፕሮጀክት ጊዜ
- The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
- የሥራ ሂደት
- The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
- የቡድን አባላት
- Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
- የምስል ምስጋና
- Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
