Shangri La የወይን ጠጅ ማሸጊያ by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Shangri La የወይን ጠጅ ማሸጊያ
by Pufine Advertising Ltd. Co.
Client: Yunnan Shangri-La Wine Co. LTD
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #111820The Design
About Shangri La የወይን ጠጅ ማሸጊያ
ሻንግሪ ላ ለሦስት አይነት ቀይ የወይን ጠጆች ተከታታይ የተዘጋጀ የማሸጊያ ንድፍ ነው። መለያዎቹ የወይን ጠጅ ፍሰትንና የአሮጌ ወይን ግንድን ለማመልከት ባህላዊ የምስራቃዊ ቀለም ሥዕል ሸካራነትን ይጠቀማሉ። ጎን ለጎን ሲቀመጡ፣ ሦስቱ ማሸጊያዎች አንድ የተጠማዘዘ ግንድ ይፈጥራሉ። እያንዳንዱ ማሸጊያ ከመመረቻው አካባቢ የመጣ እንስሳ ይይዛል፦ ለአየር ቢራቢሮ፣ ለውሃ ዓሳ እና ለአፈር ፒካ። መለያዎቹ ሸካራ ገጽ ካለው የካፖክ ወረቀት የተሠሩ ሲሆኑ፣ ኤምቦሲንግ የአሮጌ ቅርፊት ሸካራነትን ይፈጥራል። ንድፉ ለባህላዊ ጥበብና ለተፈጥሮ አካባቢ ትኩረት ይስባል።
The Recognition
About the A' Design Award የብር ሽልማት
Shangri La የወይን ጠጅ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Shangri La የወይን ጠጅ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Shangri La የወይን ጠጅ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- Dimensions & Packaging
- Length:300mm, width:90mm, height:90mm
- Tags
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- Production Technology
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- Design Challenge
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- Research
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- Inspiration
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- Project Duration
- The project began in October 2019 and will be completed in August 2020
- Operation Flow
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
- Team Members
- Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,
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