Beltur Go የምግብ መያዣ by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2021
Beltur Go የምግብ መያዣ
by Musa Celik
Client: Beltur
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #112421The Design
About Beltur Go የምግብ መያዣ
ቤልቱር ጎ በትላልቅ የከተማ ፓርኮች ውስጥ ለአገልግሎት የተነደፈ የምግብና መጠጥ መያዣ ስብስብ ነው። የምግብ ሳጥኑ በመጠጥ ኩባያው ላይ ሊቀመጥ ይችላል፣ እና ገለባው ሳጥኑን አልፎ ስለሚያልፍ ምግብና መጠጥ በአንድ እጅ ተይዘው ሊያዙ ይችላሉ። በሳጥኑ ላይ ያሉ ትናንሽ የታጠፉ ቦታዎች ተከፍተው ሶስ ለመያዝ ያገለግላሉ። የምግብ ሳጥኑ ብቻውንም ጥቅም ላይ ሊውል ይችላል፣ ሹካ ከላይ ተቀምጦ። ሁሉም ክፍሎች ከ350 ግራም ብሪስቶል ወረቀት በኦፍሴት ህትመት የተሰሩ ሲሆን፣ የፕላስቲክ ቆሻሻን ለመቀነስ ወረቀት ፕላስቲክን ተክቷል። እያንዳንዱ ማሸጊያ ለቀላል ማከማቻና ማጓጓዣ ጠፍጣፋ ሆኖ ይደርሳል።
The Recognition
About the A' Design Award የብረት ሽልማት
Beltur Go የምግብ መያዣ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Beltur Go የምግብ መያዣ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Beltur Go የምግብ መያዣ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Team Members
- Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat - Image Credits
- All photos taken by Musa Çelik.
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