Hotel New Grand Ready-to-eat Meals የምግብ ማሸጊያ by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2021
Hotel New Grand Ready-to-eat Meals የምግብ ማሸጊያ
Client: Hotel New Grand
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals የምግብ ማሸጊያ
ሆቴል ኒው ግራንድ ዝግጁ ምግቦች ለተዘጋጁ ምግቦች የተሰራ የማሸጊያ ዲዛይን ሲሆን፣ የበሬ ካሪ፣ የዶሮ ካሪ እና የናፖሊታን ፓስታ ሶስን ያካትታል። ሳጥኑ ከካርቶን የተሰራ ሲሆን ትልቅ የማብሰያ ድስት (ስቶክፖት) ምስልን እንደ ዋና የግራፊክ አካል ይጠቀማል። ሚኒማሊስት ዲዛይኑ በዝግጁ ምግብ ማሸጊያዎች ላይ በተለምዶ የሚታዩትን ስዕላዊ መግለጫዎችና የምግብ ፎቶግራፎችን ያስወግዳል። ዓላማውም በዮኮሃማ የሚገኝ ክላሲክ ሆቴል ያለውን ባህልና ክብር በትንሽ ብልሃት ማስተላለፍ ነው። ማሸጊያው በቤት ውስጥ ለሚደረጉ ምግቦች ተስማሚ ሲሆን እንደ ስጦታም ይመረጣል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Hotel New Grand Ready-to-eat Meals የምግብ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Hotel New Grand Ready-to-eat Meals የምግብ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Hotel New Grand Ready-to-eat Meals የምግብ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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