Amarico የአፔሪቲፍ ማሸጊያ by Radoslav Dostal is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Amarico የአፔሪቲፍ ማሸጊያ
Client: Amàrico
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #114557The Design
About Amarico የአፔሪቲፍ ማሸጊያ
አማሪኮ ለጣሊያናዊ አፔሪቲፍ የተፈጠረ የመለያና የማሸጊያ ንድፍ ነው። ንድፉ የመጠጡን መዓዛ ያለው፣ ውስብስብና ተፈጥሯዊ ንጥረ ነገሮች ለማንጸባረቅ የእጽዋት ስዕሎችን ይጠቀማል። ምስሎቹ በዲጂታል ክሬዮኖች የተሳሉ ሲሆን፣ የግለሰብ ቅጠላ ቅጠሎች ከጌጣጌጥ ጥበብ በተመሰጠ የተንጸባረቀ ቅንብር ውስጥ ተደራጅተዋል። ዘመናዊ በእጅ የተሠሩ ፊደላት ከምስሎቹ ጋር አብረው ይሄዳሉ። አንድ ነጠላ መለያ ጠርሙሱን ይጠቀልላል እና አርማውንና ጎላ ተደርጎ የቀረበውን ጽሑፍ ከወርቅ ቀለም በተሸፈኑ የቅጠላ ቅጠሎች ቅርጾች ጋር ያገናኛል። ጠርሙሱ 70 በ70 በ240 ሚሊሜትር ይለካል።
The Recognition
About the A' Design Award የብር ሽልማት
Amarico የአፔሪቲፍ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Amarico የአፔሪቲፍ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Amarico የአፔሪቲፍ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
- Dimensions & Packaging
- 70 mm x 70 mm x 240 mm
- Tags
- Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
- Production Technology
- When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
- Design Challenge
- The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
- Research
- Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
- Inspiration
- The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
- Project Duration
- The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
- Operation Flow
- The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
- Patents
- n/a
- Team Members
- Radoslav Dostal, Tomas Nedved, Jan Blazek
- Image Credits
- Photographer: Julius Filip
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