Organic Rice ቦርሳ በ Kazuo Fukushima and Haruka Takeuchi የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2022
Organic Rice ቦርሳ
በ Kazuo Fukushima and Haruka Takeuchi
ደንበኛ: China State Farms Agribusiness Corp
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #114666 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Organic Rice ቦርሳ
ይህ ፕሮጀክት በ Wuchang ውስጥ ጣፋጭ ሩዝ የሚያዘጋጁትን ሰሪዎች ስሜት የሚያጠቃልል ነው። የንድፍ ሃሳቡ ተፈጥሯዊ ወርቃማ ምንጣፍ ነው. አንድ ሰፊ የሩዝ መስክ ወርቃማ ከሚመስልበት ቦታ ጋር የተያያዘውን ንድፍ ፈጥሯል. ጥቅሉ በወርቃማ ሩዝ ምንጣፍ የተከረከመ ነው። ስለዚህ የቫኩም ጥቅል ቅርጽ እንደ ኩብ ያለ እገዳ ነው. በተጨማሪም የዳክዬ ምሳሌ የኦርጋኒክ እርሻን ማረጋገጥ ነው. በ Wuchang የኦርጋኒክ እርሻ ዋጋን በቀላሉ ያሸበረቀ ንድፍ።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Organic Rice ቦርሳ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Organic Rice ቦርሳ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Organic Rice ቦርሳ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- ልኬቶች እና ማሸጊያ
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - መለያዎች
- Organic, Rice, Package, China, Duck
- የማምረቻ ቴክኖሎጂ
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - የዲዛይን ተግዳሮት
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- ምርምር
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - መነሳሻ
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- የፕሮጀክት ጊዜ
- The project started in September 2019 and finished in September 2020 in Shanghai.
- የሥራ ሂደት
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - የፈጠራ ባለቤትነት
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- የቡድን አባላት
- Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua - የምስል ምስጋና
- Image: Photographer zhu Jie
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