House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ በ Dart Design

House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ በ Dart Design የተሠራ ሲሆን በ የውስጥ ማስዋብ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብረት ሽልማት አሸናፊ ነው።

ብረትውስጥ ማስዋብ· 2021

House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ

በ Dart Design

ደንበኛ: Red Chief

በ ውስጥ ማስዋብ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #114711 የሽልማት ሁኔታ ያረጋግጡ

ፖርትፎሊዮ ይመልከቱ ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ

ቡድኑ እንደ መውጣት ግድግዳ (climbing wall)፣ ትሬድሚል፣ የቅርጫት ኳስ ሜዳ፣ የኤልኢዲ ግድግዳ እና ሌሎች በርካታ ፈጠራ የተሞላባቸውን አካላት በመጠቀም አዲስ የችርቻሮ መለያ ነድፎ ተግባራዊ አድርጓል። ለስላሳ የደንበኞች ተሞክሮ ለመፍጠር እያንዳንዱ የንክኪ ነጥብ በጥንቃቄ በዝርዝር ተቀናብሮ ተቀምጧል። በግንባታ ወቅትም ለአካባቢ ተስማሚ እና እንደገና ጥቅም ላይ ሊውሉ የሚችሉ ቁሳቁሶች እንደ አረንጓዴ ካስት አክሬሊክ እና የወረቀት እንጨት ጥቅም ላይ ውለዋል።

እውቅናው

ስለ A' Design Award የብረት ሽልማት

House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። House of Red Chief ዓለም አቀፍ የችርቻሮ መለያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: The task was to amalgamate all 3 sub-brands in harmony with each other under one roof which was done using the same ambience, fixtures and style. Bringing the right experience with more than 3000 SKUs was a challenge yet justice was done with creative and innovative designs. Design strategy to fight with the market leader was to ensure a consumer gets the unheard experience of product inside the store like Gym, Climbing Wall, Treadmill, Basketball court and much more.
ልኬቶች እና ማሸጊያ: The project covers a total of 3588 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
መለያዎች: Global Retail Identity, Retail Space, Interior Design, Retail Interior Design, Retail Store Design, Retail Flagship Store
የማምረቻ ቴክኖሎጂ: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for product experience, a magic mirror was introduced, Digital Kiosk was placed, LED Wall, the conveyor belt was introduced for product display. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
የዲዛይን ተግዳሮት: The design studio was aware of the massive challenge of joining consumers belonging to masses and classes spread among 16 states of India together. The major task was to unite 3 brands together in harmony, with more than 3000 SKUs in a single platform providing a seamless experience from all the 3 brands and pulling the customer from ground to the First floor while introducing the hero product without force.
ምርምር: The growth in the Indian organized retail market is mainly because of changing consumer behaviour. During the research conducted studying consumer behaviour was an important factor taken into consideration. Thorough research was conducted to identify various gaps in order to connect with customers who will experience the store. Also, various alternatives were evaluated before the final material selection. The aims were to come up with an engaging store that is able to create an experience better than competitors.
መነሳሻ: The inspiration came from two perspectives. Firstly the business problems which was faced by a client as Furo, Lamoure and Red chief were seen as different brands due to its multi-location presence leading to a visibility clutter. Secondly, the client needs to develop a strong brand identity. With the advent of global players creating a challenge for the client to match the upcoming competition. Hence inspired us to work on a new global identity.
የፕሮጀክት ጊዜ: The project started in 15.07.2019 and finished in 03.03.2020 at 17, Sector B Rd, near Radhey Lal Sweets, Kapoorthla, Aliganj, Lucknow, Uttar Pradesh, 226024 IN
የሥራ ሂደት: 1)Tactfully deciding sports brand on the ground floor. Thus, planting every touchpoint with strong precision and detailing to create an amazing experience for the end-user.
2)Biggest challenge was to match lighting with fixtures of 3 different brands. Hence, provided customized lux level as per the ask of the category.
3)To plug in experience, we ensured facade with "Tri-vision" for brands introduction, Mother brand 20 feet loud logo with glaze. All 2 floors packed with the complete experience.
የፈጠራ ባለቤትነት: Sameer Khosla, 2020
የቡድን አባላት: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
የምስል ምስጋና: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2020.