Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ by Alessandro Luciani

Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ብርውስጥ ማስዋብ· 2021

Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award የብር ሽልማት Winner in ውስጥ ማስዋብ Category

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The Design

About Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ

ስፓዚዮ ሌኖቮ በሁለት ፎቆች ላይ የተዘረጋ የመሪ መደብር የውስጥ ንድፍ ሲሆን፣ አጠቃላይ ስፋቱ 900 ካሬ ሜትር ነው። የመሬት ወለሉ ተለዋዋጭ የኤግዚቢሽን ቦታ ሲሆን፣ የማስተዋወቂያ ዝግጅቶችንና ትዕይንቶችንም ማስተናገድ ይችላል። የማሳያ ጠረጴዛዎቹ ቀጭን የመስታወት ጫፎች ያሏቸው ሲሆን፣ ለዲጂታል ምርት መረጃ የተሰኩ ማሳያዎች አሏቸው። አንድ ትልቅ የLED ግድግዳ በጣሪያው በኩል ወደላይ ይወጣል፣ ከመንገዱም ላይ ይታያል። ደረጃው በዲክሮይክ መስታወት የተሸፈነ ሲሆን፣ ደረጃዎቹም የLED መብራት ይይዛሉ። አስራ ሦስት ቁልቁል አረንጓዴ ዓምዶች የአትክልት ስፍራ ይፈጥራሉ፣ ስለዚህ ቴክኖሎጂና ተፈጥሮ ተጣምረዋል።

The Recognition

About the A' Design Award የብር ሽልማት

Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Spazio Lenovo ዋና ተግባር፡ የመሪ መደብር የውስጥ ንድፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging: The store is spread over two floors for a total of 900 square meters
Tags: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology: Dichroic glass, LedWall, Wood,
Design Challenge: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration: The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members: Alessandro Luciani
Grottini srl
Image Credits: Lenovo Italy