Himalaya Sheet Mask የሉህ ማስክ ማሸጊያ በ Elephant Design and Himalaya Wellness የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2021
Himalaya Sheet Mask የሉህ ማስክ ማሸጊያ
በ Elephant Design and Himalaya Wellness
ደንበኛ: Himalaya Wellness
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #117150 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Himalaya Sheet Mask የሉህ ማስክ ማሸጊያ
ሂማላያ ሺት ማስክ በግል እንክብካቤ ምድብ ውስጥ ለሚገኝ የፊት ሉህ ማስክ የተዘጋጀ የማሸጊያ ንድፍ ነው። ስርዓቱ አምስት ዓይነቶችን የሚሸፍን ሲሆን ደማቅ የቀለም ስብስብ፣ ተጫዋች ፊደል እና ማዕከላዊ ለራስ ማስታወሻ ይጠቀማል። ምሳሌዎቹ የምርቱን ተፈጥሯዊ ንጥረ ነገሮች በለስላሳ ስልት ያቀርባሉ። ከረጢቱ በCMYK፣ በነጭ እና በአራት ልዩ የፓንቶን ቀለሞች የታተመ ነው። አርማውና ምስሉ በስፖት ግሎስ ቫርኒሽ የተጠናቀቁ ሲሆን ቀሪው ገጽ ደግሞ ማት ነው። ንድፉ በዓለም አቀፍ ገበያዎች ውስጥ ወጣት ገዢዎችን ለመሳብ የታሰበ ነው።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Himalaya Sheet Mask የሉህ ማስክ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Himalaya Sheet Mask የሉህ ማስክ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Himalaya Sheet Mask የሉህ ማስክ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- ልኬቶች እና ማሸጊያ
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - መለያዎች
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- የማምረቻ ቴክኖሎጂ
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- የዲዛይን ተግዳሮት
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- ምርምር
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - መነሳሻ
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- የፕሮጀክት ጊዜ
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- የሥራ ሂደት
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- የቡድን አባላት
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - የምስል ምስጋና
- All designs and images are created by Elephant Design.
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