Moneta የብራንድ ማንነት by Kyle Mani is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2021
Moneta የብራንድ ማንነት
by Kyle Mani
Client: Moneta Intel
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #117922The Design
About Moneta የብራንድ ማንነት
OWDT ተለዋጭ፣ ተለዋዋጭ እና በቴክኖሎጂ አቀፋፊ የሆነ የማንነት ስርዓት ለመንደፍ ተቀጠረ። ሞኔታ በብራንድ ምልክቱ ውስጥ የሚጠቀምባቸውን ቴክኖሎጂዎች ማጉላት አላማችን አድርገነዋል። ንድፉ የብራንዱን የቦታ ማወቂያ ባህሪያት እና የውሂብ አይነት እይታዎችን ማመጣጠን ተግዳሮት በሚያምር ሁኔታ አሸንፏል። የሞኔታ የብራንድ ማንነት አሁን ከፍተኛ ቴክኒካዊ ዕውቀት ያላቸውን ታዳሚዎች ወደ ዓለም በጣም ተለዋዋጭ የቦታ ማወቂያ ቴክኖሎጂ በግልጽ ይመራል።
The Recognition
About the A' Design Award የብር ሽልማት
Moneta የብራንድ ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Moneta የብራንድ ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Moneta የብራንድ ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
- Dimensions & Packaging
- This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
- Tags
- branding, web design, identity design, logo design
- Production Technology
- There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
- Design Challenge
- In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
- Research
- Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
- Inspiration
- We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
- Project Duration
- 6 months, Houston, Texas, USA
- Operation Flow
- Moneta's brand identity leads the technical audience to Geopositioning technology.
- Patents
- Patent Pending
- Team Members
- OWDT as an organization has been responsible for the development of this product.
- Image Credits
- Patent Pending
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
