Timing Sauce ብራንዲንግ by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2022
Timing Sauce ብራንዲንግ
Client: Timing Sauce
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #118426The Design
About Timing Sauce ብራንዲንግ
ታይሚንግ ሶስ ለሶስ አምራች ድርጅት የተዘጋጀ የብራንዲንግ ፕሮጀክት ነው። ስራው አዲስ የምርት ስም፣ አርማ፣ ማሸጊያ እና የሽያጭ ማስተዋወቂያ ቁሳቁሶችን ያካትታል። የቀድሞው ስም ከፓስታ ጋር የተያያዘ ነበር፣ ይህም ከሚሸጡት ምርቶች ጋር ስለማይመሳሰል አዲስ ስም ተመርጧል። አርማው ሶስን እና ፈገግተኛ ፊትን የሚያመለክቱ ረቂቅ ቅርጾችን ይጠቀማል። የቀለም ምርምር ለቀለም ምርጫው መሰረት ሆኖ ያገለገለ ሲሆን፣ ደስታን እና የምግብ ፍላጎትን ለማስተላለፍ የተለያዩ የቀለም ጥምረቶች ተሞክረዋል። መለያዎቹ በውሃ መከላከያ ያለው አንጸባራቂ ፒቪሲ ላይ የታተሙ ሲሆን፣ ለ120፣ 150 እና 180 ሚሊሊትር ጠርሙሶች በሚሆኑ ሶስት መጠኖች ተዘጋጅተዋል።
The Recognition
About the A' Design Award የብረት ሽልማት
Timing Sauce ብራንዲንግ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Timing Sauce ብራንዲንግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Timing Sauce ብራንዲንግ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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