Xixia King ወይን by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2021
Xixia King ወይን
by Bo Yang
Client: Beijing Bofly Design Co.,Ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #118809The Design
About Xixia King ወይን
የወይን ማሸጊያ ዲዛይን ነው። የወይኑ መለያ ቅርጽ የኦክ በርሜል ነው። ወርቃማው ክፍል ወይኑ ቀስ በቀስ ከበርሜሉ ወደ ብርጭቆ ቅርጽ በብልሃት እንደሚፈስ ይመስላል። የወይን ጠርሙሱን ሲይዙ በእጅዎ ውስጥ ወርቃማ ብርጭቆ እንደያዙ ይሰማዎታል። በመለያው ላይ ያሉት የገባ እና የወጣ ሸካራነት ያላቸው ቅጦች ከድንጋይ ሥዕሎች የመጡ ናቸው። የሺሺያ ኪንግ የምርት ስም አርማ ቅርጸ ቁምፊ በሺሺያ የጥንት ፊደላት ዘይቤ ተዘጋጅቷል፣ ይህም ጠንካራ የክልል ባህላዊ ባህሪያት አሉት።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Xixia King ወይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Xixia King ወይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Xixia King ወይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
- Dimensions & Packaging
- Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
- Tags
- Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
- Production Technology
- The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
- Design Challenge
- How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
- Inspiration
- The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
- Project Duration
- The project started in January 2020 in Beijing and finished in March 2020 in Beijing.
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