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Minimo የስጦታ ሳጥን by Rilind Hoxha

Minimo የስጦታ ሳጥን by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award የነሐስ ሽልማት in የስጦታ ዕቃ ዲዛይን Competition Category.


ነሐስስጦታ ዕቃ· 2026

Minimo የስጦታ ሳጥን

by Rilind Hoxha

Client: Why Agency

A' Design Award የነሐስ ሽልማት Winner in ስጦታ ዕቃ Category

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The Design

About Minimo የስጦታ ሳጥን

ሚኒሞ በስማራግድ 1969 የተሰራ የልጆች የጌጣጌጥ ስብስብ ሲሆን፣ የስጦታ ሳጥኑና ሙሉው የስጦታ አሰጣጥ ተሞክሮ በዋይ ኤጀንሲ የተፈጠረ ነው። ጽንሰ-ሀሳቡ የተቀረጸው በልጅ የመጀመሪያ ውድ ስጦታ ዙሪያ ሲሆን፣ ጌጣጌጥ የመቀበል ጊዜን ወደ አስደሳችና የማይረሳ ተሞክሮ ይለውጣል። ከጌጣጌጥ ቁርጥራጮች ጎን ለጎን፣ ሳጥኑ ከወርቅ ስብስቡ የተወሰዱ ንድፎችን የያዘ የተለጣፊ ጥቅል፣ የቀለም መቀቢያ መጽሐፍ፣ ባለ ቀለም እርሳሶች እና ለመጀመሪያ ጊዜ ደንበኞች የሚኒሞ ቤቢ ፓስፖርት ያካትታል። እያንዳንዱ አካል ልጆች ከጌጣጌጡ ባሻገር እንዲመረምሩ፣ እንዲፈጥሩ እና ከስብስቡ ጋር እንዲገናኙ ያበረታታል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Minimo የስጦታ ሳጥን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Minimo የስጦታ ሳጥን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Minimo የስጦታ ሳጥን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging
164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags
Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology
Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge
The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research
The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration
The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration
The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow
The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members
Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits
Semi Alili

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