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LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ወርቅማሸጊያ· 2021

LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ

LIFEWTR ሲሪስ 8 ኧንኮንቬንሽናል ካንቫስ ለከፍተኛ ጥራት ያለው የውሃ ብራንድ የተዘጋጀ የጠርሙስ ማሸጊያ ዲዛይን ነው። የጠርሙሱ መለያ ለታዳጊ አርቲስቶች እንደ ሸራ ሆኖ ያገለግላል፣ ስለዚህ ማሸጊያው የውሃ ጥምን ማርኪያም ሆነ የመነሳሳት ምንጭ ሆኖ ያገለግላል። ሲሪስ 8 የሶስት አርቲስቶችን ስራዎች በሥዕል፣ በቅርጻ ቅርጽ እና በወረቀት ላይ በተሰሩ ስራዎች ያቀርባል፤ ይህም ቀለም ያላቸው ሴቶች በባህላዊ ትረካዎች ውስጥ የተካተቱባቸውን አማራጭ ታሪኮች ማሰስን ያካትታል። የጥበብ ስራው በብራንድ ግንኙነት፣ በመደብሮች ውስጥ እና በቀጥታ ዝግጅቶች ላይ የሚቀርብ ሲሆን፣ ለተመረጡት አርቲስቶች ዓለም አቀፍ ተደራሽነትን ይሰጣል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። LIFEWTR S8 Unconventional Canvas የታሸገ ውሃ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags
Packaging, Beverage
Inspiration
LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members
PepsiCo Design & Innovation

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