Mminni የአልኮል መጠጥ ማሸጊያ by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2021
Mminni የአልኮል መጠጥ ማሸጊያ
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
- 33,479
- Verified Award Winner
- Verify Award Status for #119485
The Design
About Mminni የአልኮል መጠጥ ማሸጊያ
ምሚኒ ለወጣት ተጠቃሚዎች የተፈጠረ የብራንዲ ማሸጊያ ዲዛይን ነው። ስብስቡ መሰረታዊ ወይን፣ የተቀላቀለ ወይን እና የመቀላቀያ መሳሪያዎች ስብስብ ይዟል፤ ስለዚህ ተጨማሪ ምርቶችን ሳይገዙ የግል ጣዕም ማዘጋጀት ይቻላል። X ፊደል ያልታወቀውን እና ክፍት ዕድሎችን ይወክላል፤ ቀለምም ምርቱን ከባህላዊው የብራንዲ ገጽታ ለማራቅ ጥቅም ላይ ውሏል። ጠርሙሶቹ የተሰሩት ከመስታወት ሲሆን በማስዋቢያ የማቃጠል ሂደት ያለፉ ናቸው፤ ሳጥኑም በፕላስቲክ ቅርጽ ማውጣት ተሰርቷል። ስብስቡ 198.8 በ122.8 በ122.8 ሚሊሜትር ይለካል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Mminni የአልኮል መጠጥ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Mminni የአልኮል መጠጥ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Mminni የአልኮል መጠጥ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
- Dimensions & Packaging
- Width 198.8mm* Depth 122.8mm* Height 122.8mm
- Tags
- X-lab, unknown, exploration, fashion, interaction, mixing
- Production Technology
- The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
- Design Challenge
- The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
- Research
- Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
- Inspiration
- Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
- Project Duration
- 2020.02~2020.05 Shenzhen, China
- Operation Flow
- Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang
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