East Travel ዋና ተግባር: የአልኮል መጠጥ ማሸጊያ by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
East Travel ዋና ተግባር: የአልኮል መጠጥ ማሸጊያ
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
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The Design
About East Travel ዋና ተግባር: የአልኮል መጠጥ ማሸጊያ
ኢስት ትራቭል (East Travel) ለባይጁ የተዘጋጀ የማሸጊያ ንድፍ ነው፣ ባይጁ ባህላዊ የቻይና የተጣራ መጠጥ ነው። ጠርሙሱ ለጅምላ ምርት ምቹ የሆነ ቀላል ሲሊንደራዊ የመስታወት ቅርጽ ይጠቀማል። ክዳኑ የተቀረጸው በውሃ ማዕበል ቅርጽ ሲሆን፣ ይህም በማጥመቅ ሂደት ለሚውለው ከፍተኛ ጥራት ያለው ውሃ ማጣቀሻ ነው። መለያው ከልዩ ወረቀት የተሠራ ሲሆን፣ ሥዕሉና የምርቱ ስም በነሐስ ተለብጠዋል። ውጫዊው ማሸጊያ ከተጨመቀ ባጋሴ የተሠራ ነው፣ ይህም ሸንኮራ አገዳ ከተመረተ በኋላ የሚቀረው ፋይበር ሲሆን በተፈጥሮው የሚበሰብስ ቁሳቁስ ነው። ንድፉ በቻይና ባህላዊ ባህልና በባህላዊ የማጥመቅ ዘዴዎች ላይ የተመሠረተ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
East Travel ዋና ተግባር: የአልኮል መጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። East Travel ዋና ተግባር: የአልኮል መጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። East Travel ዋና ተግባር: የአልኮል መጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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