Burning Tea የመጠጥ ጠርሙስ ማሸጊያ by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2021
Burning Tea የመጠጥ ጠርሙስ ማሸጊያ
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #119725The Design
About Burning Tea የመጠጥ ጠርሙስ ማሸጊያ
ቡርኒንግ ቲ (Burning Tea) በጠርሙስ ለታሸገ የሻይ መጠጥ የተዘጋጀ የማሸጊያ ንድፍ ነው። ጠርሙሱ ቀላል እና ግልጽ እንዲሁም ጉዳትን የሚቋቋም ፒኢቲ (PET) ከሚባል የፕላስቲክ ዓይነት የተሠራ ነው። መለያው በዋናነት በጥቁርና ነጭ ቀለማት የተሠራ ሲሆን፣ በፊት ገጽታው ላይ የሚታይ ወርቃማ የእሳት ነበልባል ምልክት ምርቱ በተጨናነቁ መደርደሪያዎች ላይ በቀላሉ እንዲታይ ያደርገዋል። የምርት ስሙ ጥንታዊ የቻይንኛ ኦፊሴላዊ የፅሁፍ ዘይቤን በሚያንፀባርቅ ቅርፀ-ቁምፊ ተቀርጿል። ጠርሙሱ 66 ሚሜ ስፋትና 220 ሚሜ ቁመት አለው። ወገቡ ለቀላል አያያዝ ወደ ውስጥ ገብቶ የተነደፈ ሲሆን፣ ክብ ቅርጽ ያለው መሠረት ደግሞ የተረጋጋ አቋም እንዲኖረው ያግዛል። የተለያዩ የበስተጀርባ ቀለማት እያንዳንዱን ጣዕም ይወክላሉ።
The Recognition
About the A' Design Award የብረት ሽልማት
Burning Tea የመጠጥ ጠርሙስ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Burning Tea የመጠጥ ጠርሙስ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Burning Tea የመጠጥ ጠርሙስ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
- Dimensions & Packaging
- Width 66mm x Height 220mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
- Project Duration
- The project started in June 2017.
- Operation Flow
- The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
- Team Members
- Xiaochen Liu
Chu Xu - Image Credits
- Xiaochen Liu
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