Have A Good Tea የሻይ ማሸጊያ by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2021
Have A Good Tea የሻይ ማሸጊያ
Client: Zikkichi Co.,Ltd.
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #119804The Design
About Have A Good Tea የሻይ ማሸጊያ
ሃቭ ኤ ጉድ ቲ (Have A Good Tea) በታሪካዊቷ ከተማ ካዋጎኤ ውስጥ ለሚመረት ጃፓናዊ ጣዕም ያለው ሻይ የተዘጋጀ የማሸጊያ ንድፍ ነው። ሳጥኑ የቼሪ አበባ እና የሌሊት ቼሪ አበባ ጣዕም ያላቸውን ሻዮች የያዘ ሲሆን፣ ለቼሪ አበባ መመልከቻ ወቅት ተብሎ የተዘጋጀ ነው። በእጅ የተሳሉ የውሃ ቀለም ስዕሎች የአካባቢውን መልክዓ ምድር የሚያሳዩ ሲሆን፣ የአርማው ክፍል ከበስተጀርባው ጥበብ ለመለየት በጉልህ ተነስቶ (embossed) ተሠርቷል። ሳጥኑ ለመያዝ ቀላል ሲሆን፣ ዳግም ጥቅም ላይ ሊውል ከሚችል ላይታ የሌለው ከፍተኛ ጥራት ያለው ወረቀት የተሠራ ነው፣ እንዲሁም ለዳግም ጥቅም (ሪሳይክሊንግ) እንዲፈረካከስ ተደርጎ ተዘጋጅቷል። የንድፉ ዓላማ የሻይ ባህልን ለወጣቱ ትውልድ ማስተዋወቅ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Have A Good Tea የሻይ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Have A Good Tea የሻይ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Have A Good Tea የሻይ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
