Let Parents Stay ወላጆች እንዲቆዩ ያድርጉ by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
Let Parents Stay ወላጆች እንዲቆዩ ያድርጉ
by Yu Chen
Client: Hubei University of Technology
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #119882The Design
About Let Parents Stay ወላጆች እንዲቆዩ ያድርጉ
የመጽሐፍ ጽሑፍ: ወላጆች እንዲቆዩ ያድርጉ በባህላዊው የሃን ጥልፍ ላይ የተመሠረተ የፊደል ቅርጽ ሲሆን፣ በድህነት የተጠቃ መንደርን ለመደገፍ የተፈጠረ ነው። ጂንሊንግ መንደር ከሁለት ሺህ በላይ በሥራ በተጠመዱ ወላጆቻቸው የተተዉ ልጆች መኖሪያ ሲሆን፣ ብዙ ነዋሪዎችም በሃን ጥልፍ ሙያ የተካኑ ናቸው። የአካባቢው የጥልፍ ውጤቶች በደንብ አልተሸጡም ነበር፣ ምክንያቱም ንድፎቹ ላለፉት መቶ ዓመታት ብዙም ለውጥ ስላላሳዩ ነው። ክላሲካዊ የጥልፍ አካላት ተመንዝረው ወደ ዘመናዊ የፊደል ቅርጾች እንደገና ተገንብተዋል፣ እነዚህንም የአካባቢው ጠላፊዎች በእጅ ይጠልፋሉ። ግቡ ገቢ መፍጠር እና ይህንን ጥበብ በዘመናዊ የእይታ ቋንቋ ለትውልድ ማስተላለፍ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Let Parents Stay ወላጆች እንዲቆዩ ያድርጉ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Let Parents Stay ወላጆች እንዲቆዩ ያድርጉ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Let Parents Stay ወላጆች እንዲቆዩ ያድርጉ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Patents
- Yu Chen
- Team Members
- Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding - Image Credits
- Yu Chen
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