Day One የወይን መለያ by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Day One የወይን መለያ
by Ximena Ureta
Client: MontGras
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #119915The Design
About Day One የወይን መለያ
ዴይ ዋን ወይኑ በእጅ ለሚሰበሰብበት የቺሊ ወይን እርሻ የተፈጠረ የወይን መለያ ንድፍ ነው። መለያው ወይን ሠሪው ምርትን ለመሰብሰብ የሚወስንበትን ጊዜ ያመለክታል፣ ይህ ውሳኔ የወይኑን ጥራትና ባህርይ የሚቀርጽ ነው። ሥዕሉ የመሰብሰቢያ መቀሶችን ከአበቦች፣ ወይኖችና የወይን ቅጠሎች መካከል ያሳያል። ንድፉ ከተለያዩ ሸለቆዎች የተገኙ አምስት የወይን ዝርያዎችን ይሸፍናል። መለያዎቹ በካሬ ሜትር 85 ግራም በሆነው ፋሶን ኩቬ ሳብል ወረቀት ላይ በኦፍሴት የታተሙ ሲሆኑ፣ ሦስት ልዩ ቀለሞች፣ ማት የወርቅ ፎይል፣ ስታምፒንግና መከላከያ ቫርኒሽ ተጠቅመዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Day One የወይን መለያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Day One የወይን መለያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Day One የወይን መለያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Production Technology
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Research
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Inspiration
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Project Duration
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Operation Flow
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Team Members
- Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
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