Soda Grocery የምግብ ማሸጊያ by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2021
Soda Grocery የምግብ ማሸጊያ
Client: Macau University of Science and Technology
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #120521The Design
About Soda Grocery የምግብ ማሸጊያ
ሶዳ ግሮሰሪ በማካው ለሚገኙ ጎብኚዎች የሚሸጡ የመታሰቢያ ምግቦችን ለማሸግ የተዘጋጀ የማሸጊያ ንድፍ ነው። የንድፍ ቋንቋው ምንጩን ያገኘው በሃያኛው ክፍለ ዘመን በማካው ይመረት ከነበረው የርችት ማሸጊያ ነው። ከታሪካዊው ማሸጊያ የተወሰዱ የአራት ሴቶች ምስሎች ወደ ዘመናዊ ምሳሌያዊ ስዕሎች እንደገና ተስለው በደማቅ ቀለማት ታትመዋል። አራት የምግብ ማሸጊያዎች እነዚህን ምሳሌያዊ ስዕሎች የያዙ ሲሆኑ፣ እያንዳንዱ ሳጥን 185 በ145 በ55 ሚሊሜትር መጠን አለው። የታተመው መጠቅለያ ወረቀትና የውስጥ መለያዎች በእምቦጭ አሠራር (ኤምቦሲንግ)፣ በአልትራቫዮሌት ሽፋን፣ በነሐስ አሠራርና በዳይ ካቲንግ ተጠናቅቀዋል። ንድፉ ዘመናዊ ጣዕምን እያሟላ የክልሉን ማንነት ጠብቆ ያቆያል።
The Recognition
About the A' Design Award የብረት ሽልማት
Soda Grocery የምግብ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Soda Grocery የምግብ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Soda Grocery የምግብ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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