Fck 2020 የቀን መቁጠሪያ by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ወርቅግራፊክ· 2021
Fck 2020 የቀን መቁጠሪያ
Client: Lateral Creative Hub
A' Design Award የወርቅ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #120533The Design
About Fck 2020 የቀን መቁጠሪያ
Fck 2020 ለ2021 ዓመት የተዘጋጀ የጠረጴዛ የቀን መቁጠሪያ ነው። የቀን መቁጠሪያው በሌፖሬሎ መልክ የተሰራ ሲሆን፣ ይህም ረጅም ወረቀት በአስራ ሁለት ክፍሎች ተጣጥፎ የተዘጋጀ ነው። ጠፍጣፋ ሆኖ እንደ መጽሐፍ ሊገለበጥ ወይም በጠረጴዛ ላይ በክብ ወይም በሌሎች ቅርጾች ሊቀመጥ ይችላል። እያንዳንዱ ወር ለአዲሱ ዓመት አጭር ምኞት ይይዛል፣ ይህም በባለብዙ ቀለም ዘመናዊ ግራፊክስ እና በአነስተኛ ስዕላዊ መግለጫዎች ይተረካል። ዓላማው አስቸጋሪ የነበረውን ዓመት በቀልድ እና በምናብ ገጹን መገልበጥ ነው። ህትመቱ በ240 ግራም ነጭ ወረቀት ላይ በዲጂታል መንገድ የተከናወነ ነው። የተጣጠፈው መጠን 169 በ240 ሚሊሜትር ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Fck 2020 የቀን መቁጠሪያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Fck 2020 የቀን መቁጠሪያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Fck 2020 የቀን መቁጠሪያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
- Team Members
- Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK
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