Solemici Packaging ዋና ተግባር: የስጋ ምርት ማሸጊያ by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Solemici Packaging ዋና ተግባር: የስጋ ምርት ማሸጊያ
Client: Dmitry Kultygin
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Solemici Packaging ዋና ተግባር: የስጋ ምርት ማሸጊያ
ሶለሚቺ (Solemici) እንደ ሳላሚ እና ፕሮሹቶ ላሉ የኢጣሊያ የስጋ ጣፋጭ ምግቦች የተዘጋጀ የማሸጊያ ንድፍ ነው። ንድፉ የምርቱን ጣዕም ከሬናይሳንስ ጥበብ ድንቅ ስራዎች ጋር ያነጻጽራል። ዋናው ማሸጊያ በእብነ በረድ ሸካራነት የታተመ የፕላስቲክ ትሪ ነው። የወረቀት ራስጌው በኦፍሴት ህትመት እና በወርቅ ፎይል ማህተም የተዘጋጀ ሲሆን፣ ይህም የምርቱን ልዩ ባህሪ ያጎላል። ትሪው 225 ሚሜ ቁመት እና 123 ሚሜ ስፋት አለው። ደማቅ ቀለሞች እና ተቃራኒ ዝርዝሮች ምርቱ በመደብር መደርደሪያ ላይ ጎልቶ እንዲወጣ ይረዳሉ። ንድፉ ለባህላዊ የምርት ዘዴዎች ያለውን አክብሮት ያንጸባርቃል።
The Recognition
About the A' Design Award የብር ሽልማት
Solemici Packaging ዋና ተግባር: የስጋ ምርት ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Solemici Packaging ዋና ተግባር: የስጋ ምርት ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Solemici Packaging ዋና ተግባር: የስጋ ምርት ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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