Public Health Beyond Borders የእይታ ማንነት ፕሮግራም by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2021
Public Health Beyond Borders የእይታ ማንነት ፕሮግራም
by Yoske Mitsui
Client: Yoske Mitsui
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #121047The Design
About Public Health Beyond Borders የእይታ ማንነት ፕሮግራም
የህዝብ ጤና ከድንበር ባሻገር በአጋር ማህበረሰቦች ውስጥ ያሉ የጤና ፍላጎቶችን ለሚያስተናግዱ የተማሪዎችና የመምህራን ቡድን የተዘጋጀ የእይታ ማንነት ፕሮግራም ነው። ምልክቱ አምስት ቀለማትን ይጠቀማል። አረንጓዴና ሰማያዊ ቀለማት ዓለም አቀፋዊ አመለካከትን የሚያንፀባርቁ ሲሆኑ፣ ቀይ፣ ቢጫና ጥቁር ቀለማት ደግሞ ይህ ማህበር የተመሰረተበትን የመጀመሪያ ቅርንጫፍ ምንጭ የሆነውን የሜሪላንድ ዩኒቨርሲቲን ያመለክታሉ። በመሃል ላይ የሚገኘው ክብ አንድነትንና አጋርነትን ይወክላል። የቃል ምልክቱ ከዩኒቨርሲቲው ዋና የፊደል ቅርፆች ጋር ተመሳስሎ የተዘጋጀ ነው። አርማው ቀላል፣ በመጠን ሊስተካከል የሚችልና ሞዱላር ሲሆን፣ በአንድ ቀለም እንዲሁም በተለያዩ መጠኖች በህትመትና በዲጂታል ሚዲያ ላይ በተሳካ ሁኔታ ያገለግላል።
The Recognition
About the A' Design Award የብረት ሽልማት
Public Health Beyond Borders የእይታ ማንነት ፕሮግራም የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Public Health Beyond Borders የእይታ ማንነት ፕሮግራም ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Public Health Beyond Borders የእይታ ማንነት ፕሮግራም በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
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