Underforest: Select ዋና ተግባር፡ የብራንድ ማንነት by Yi-Jen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2021
Underforest: Select ዋና ተግባር፡ የብራንድ ማንነት
by Yi-Jen Tu
Client: Chiayi Forest District Office - Forestry Bureau
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #121055The Design
About Underforest: Select ዋና ተግባር፡ የብራንድ ማንነት
Underforest: Select በታይዋን ውስጥ ላለው የደን-ውስጥ ኢኮኖሚ ምርቶች የተፈጠረ የብራንድ ማንነት ነው። አርማው በአራት የደን-አረንጓዴ ሶስት ማዕዘኖች የተመሰረተ ሲሆን፣ እነዚህም የቻይንኛ የደን ፊደልን ይወክላሉ እንዲሁም ከጫካ ጋር አብሮ የመኖርን ሀሳብ ይገልጻሉ። የደን-አረንጓዴ ቀለም የተፈጥሮ ሃብቶችን የሚወክል ሲሆን፣ ደብዘዝ ያለ ወርቅ ደግሞ የኢኮኖሚ አቅምን ይወክላል። ማሸጊያው ከእንጨት ጋር የቀረበ ሸካራነት ለማግኘት ሲሚሊ ወረቀትን ይጠቀማል እንዲሁም በደብዘዝ ወርቅ ትኩስ ፎይል ማተሚያ ተጠናቅቋል። የምስል ውህደትና የተጋራ የማሸጊያ መስፈርቶች የቁሳቁስ ወጪዎችን ይቀንሳሉ እንዲሁም የአካባቢውን የደን ባለሙያዎች ይደግፋሉ።
The Recognition
About the A' Design Award የብር ሽልማት
Underforest: Select ዋና ተግባር፡ የብራንድ ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Underforest: Select ዋና ተግባር፡ የብራንድ ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Underforest: Select ዋና ተግባር፡ የብራንድ ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
- Dimensions & Packaging
- UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
- Tags
- #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
- Production Technology
- The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
- Design Challenge
- The concept of "UNDERFOREST:SELECT" integrates three conditions:
A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits - Research
- The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
- Inspiration
- For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
- Project Duration
- The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
- Operation Flow
- Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
- Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
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