Luzhou Laojiao 1915 የመጠጥ ጠርሙስ ማሸጊያ by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Luzhou Laojiao 1915 የመጠጥ ጠርሙስ ማሸጊያ
by Haijun Shen
Client: DIGA Creative design
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 የመጠጥ ጠርሙስ ማሸጊያ
ሉዙ ላኦጂያኦ 1915 ለቻይናዊ ባይጁ መንፈስ የተዘጋጀ ማሸጊያ ነው። ጠርሙሱ በመርከብ ቅርፅ የተሠራ ሲሆን፣ ምስላዊ ምልክቶቹ ከሉዙ የጂያንግያንግ ካርታ የተጣሩ ናቸው። የተጣመመው ቅርፅ ውስጡ ያለውን ፈሳሽ ፍሰት የሚያመለክት ሲሆን በእጅ ላይ ምቹ ስሜት ይሰጣል። ጠርሙሱ ከመስታወት የተሠራ ሲሆን በተረጨ ቀለምና በተለጠፈ የምርት ምልክት የተሠራ ነው። ሳጥኑ በነሐስ ማጠናቀቅ፣ በኤምቦሲንግና በተለጠፈ የምርት ምልክት የተጠናቀቀ ነው። ማሸጊያው 58 በ158 በ350 ሚሊሜትር ይለካል። ዓላማው ዕድሜያቸው ከ30 እስከ 40 ለሆኑ ጠጪዎች ቀላልና የቅንጦት መልክ ማቅረብ ሲሆን፣ ባህላዊ ባህሪውን የሚጠብቅ ዘመናዊና ከፍተኛ ደረጃ ያለው ስሜት ይዞ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Luzhou Laojiao 1915 የመጠጥ ጠርሙስ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Luzhou Laojiao 1915 የመጠጥ ጠርሙስ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Luzhou Laojiao 1915 የመጠጥ ጠርሙስ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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