He He ሎጎ by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
He He ሎጎ
by Chao Yang, Jianhua Dong and Sy Xiang
Client: Zhejiang taijiuxian Agricultural Development Co., Ltd
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #121319The Design
About He He ሎጎ
ሄ ሄ ለጥበባዊ የግብርና ምርቶች ብራንድ የተፈጠረ የብራንድ ሎጎ ነው። ንድፉ የቻይናውን ፊደል "he" ከምዕራባዊው የ"ampersand" ምልክት ጋር ያዋህዳል፣ ምክንያቱም ሁለቱም ቅርጾች የውህደትን ሀሳብ ስለሚገልጹ ነው። ሁለቱ ምልክቶች በምስራቅና በምዕራብ አውድ ውስጥ ሊታወቅ በሚችል አንድ ነጠላ የቁምፊ ምልክት ውስጥ ይዋሃዳሉ። የግራፊክ ፈጠራ ምልክቱንና ተጓዳኝ ግራፊኮቹን ከቻይናና ከአውሮፓ የባህልና የጥበብ ውክሎች ጋር ለመሙላት ጥቅም ላይ ውሏል። ሎጎው ቋሚ መጠን የለውም እናም በቀጥታ በማሸጊያና በውጪ ማስታወቂያ ላይ ሊተገበር ይችላል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
He He ሎጎ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። He He ሎጎ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። He He ሎጎ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Brand image design, logo design, Chinese culture, western culture, integration
- Production Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Design Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Operation Flow
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Team Members
- Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang - Image Credits
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
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