Hankol Liquor ዋና ተግባር፡ የመጠጥ ማሸጊያ by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Hankol Liquor ዋና ተግባር፡ የመጠጥ ማሸጊያ
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Hankol Liquor ዋና ተግባር፡ የመጠጥ ማሸጊያ
ሃንኮል የሶስ ጣዕም ላለው መጠጥ የተሰራ የማሸጊያ ንድፍ ነው። ስሙ በድፍረትና በደስታ የሚጠጣን ሰው የሚያመለክት ሲሆን፣ ይህም የብራንዱን ሰው-ተኮር መንፈስ ያንፀባርቃል። ሃሳቡ የመነጨው ከዓይነ ስውር ጣዕም ሙከራ ነው። አዎንታዊና አሉታዊ ምስሎች ተጣምረዋል፣ የመስራቹ ጥላ ደግሞ በአሉታዊ ቅርፅ ውስጥ ተቀምጦ የመጀመሪያውን ዓላማ ያለመርሳት ሃሳብን ለመግለጽ ያገለግላል። በፊደል አጻጻፍ ውስጥ የቻይንኛ ካሊግራፊና ማህተም ተጠቅመዋል። የውጪው ሳጥን ለአካባቢ ተስማሚ ከሆነ EPP ቁሳቁስ የተሰራ ሲሆን፣ በፊት ገጽ ላይ የብረት ሎጎ ተጠምዷል።
The Recognition
About the A' Design Award የብር ሽልማት
Hankol Liquor ዋና ተግባር፡ የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Hankol Liquor ዋና ተግባር፡ የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Hankol Liquor ዋና ተግባር፡ የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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