BD's Hype Tribe የቢሮ ውስጣዊ ንድፍ by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.
ወርቅውስጥ ማስዋብ· 2021
BD's Hype Tribe የቢሮ ውስጣዊ ንድፍ
Client: DB and B Pte Ltd
A' Design Award የወርቅ ሽልማት Winner in ውስጥ ማስዋብ Category
Verified Award Winner
Verify Award Status for #122119The Design
About BD's Hype Tribe የቢሮ ውስጣዊ ንድፍ
የBD's Hype Tribe በሲንጋፖር ውስጥ በአንድ ህንፃ ሁለት ፎቆች ላይ የሚገኝ የቢሮ ውስጣዊ ንድፍ ነው። ንድፉ በርካታ የንግድ ክፍሎችን በአንድ የጋራ ማህበረሰብ ቦታ ውስጥ ያዋህዳል። የእንግዳ መቀበያ ቦታ፣ የጋራ የስራ ካፌ ዞኖች እና የስራ ክፍለ አካባቢዎች በተከታታይ የእይታ ጉዞ የተያያዙ ናቸው። አንደኛው የካፌ ቦታ ከውጭ አየር አቀማመጥ ተነሳሽነት የተገኘ ሲሆን ጸጥ ያለ እና ምቹ አካባቢን ያቀርባል። የተንጠለጠሉ የድምጽ መቆጣጠሪያ ፓነሎች ከቦታው በላይ የፍሰት ስሜት ይፈጥራሉ። እንጨት እና አረንጓዴ ተክሎች ተዋህደው ተፈጥሮን የሚያንጸባርቁ ንጥረ ነገሮችን ወደ ውስጥ ያመጣሉ። የጠረጴዛ መጋራት አቀራረብ የወለሉን ስፋት ውጤታማ አጠቃቀም ይደግፋል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
BD's Hype Tribe የቢሮ ውስጣዊ ንድፍ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። BD's Hype Tribe የቢሮ ውስጣዊ ንድፍ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። BD's Hype Tribe የቢሮ ውስጣዊ ንድፍ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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