Longnanchun የመጠጥ ማሸጊያ ዲዛይን by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2021
Longnanchun የመጠጥ ማሸጊያ ዲዛይን
by Manling Lin
Client: Diga Creative Design
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #122836The Design
About Longnanchun የመጠጥ ማሸጊያ ዲዛይን
ሎንግናንቹን ለቻይናዊ የባይጆ መጠጥ ተከታታይ ውጤቶች የተዘጋጀ የማሸጊያ ዲዛይን ነው። ተከታታዩ ሦስት ውጤቶች ያሉት ሲሆን፣ ስራ ፈጣሪ፣ መስራች እና መሪ በሚል ተሰይመዋል። እያንዳንዱ ጠርሙስ ከዱንኋንግ የግድግዳ ላይ ሥዕሎች የተወሰደ አፈ ታሪካዊ እንስሳ ይይዛል፡ የተንሳፈፈ ፈረስ፣ ፊኒክስ እና ጠባቂ ድራጎን። እነዚህ ሦስት እንስሳት ጀግንነትን፣ ትንሳኤን እና ጽናት ያለው ጥበቃን ያንፀባርቃሉ። የጠርሙሱ ቅርፅ ከዱንኋንግ የበረራ ፈይሪ በምትጫወተው ፒፓ የተወሰደ ሲሆን፣ ቀለማቱም ከግድግዳ ላይ ሥዕሎቹ ተመርጠዋል። ጠርሙሱ እና መክደኑ ከሴራሚክ የተሠሩ ሲሆን፣ ሳጥኑ ከአክሪሊክ የተሠራ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Longnanchun የመጠጥ ማሸጊያ ዲዛይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Longnanchun የመጠጥ ማሸጊያ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Longnanchun የመጠጥ ማሸጊያ ዲዛይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
- Team Members
- Manling Lin and Sheng Xie
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