Beer Mail by Volfas Engelman ዋና ተግባር፡ የክራፍት ቢራ ማሸጊያ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Beer Mail by Volfas Engelman ዋና ተግባር፡ የክራፍት ቢራ ማሸጊያ
by Bold Brands
Client: Bold Brands
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #122875The Design
About Beer Mail by Volfas Engelman ዋና ተግባር፡ የክራፍት ቢራ ማሸጊያ
ቢር ሜይል ለተለያዩ የክራፍት ቢራዎች የተዘጋጀ የማሸጊያ ንድፍ ነው። መለያዎቹ እንደ ፖስታ ቴምብሮች የተቀረጹ ናቸው፣ ይህም ወደ ብራንዱ ስም እና ወደ ቴምብሮች ሰብሳቢነት ጥራት የሚያመለክት ነው። እያንዳንዱ ዓይነት በመጀመሪያ እይታ ግንኙነት የሌላቸው የሚመስሉ ንጥረ ነገሮችን የሚያገናኝ የኮላዥ ስዕል ይይዛል። በቢራው ውስጥ ጥቅም ላይ የዋሉ ንጥረ ነገሮች በስዕሎቹ ውስጥ ተደብቀዋል፣ ስለዚህ ሸማቹ ሊፈልጋቸው ይችላል። ቢራው በዲጂታል በታተሙ መለያዎች ባላቸው 330 ሚሊ ሊትር የመስታወት ጠርሙሶች እና በ500 ሚሊ ሊትር በታተሙ ጣሳዎች ይሸጣል። ንድፉ የዚህ ዓይነት ምርት ትንሽ የማምረቻ መጠኖችን ያንፀባርቃል።
The Recognition
About the A' Design Award የብር ሽልማት
Beer Mail by Volfas Engelman ዋና ተግባር፡ የክራፍት ቢራ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Beer Mail by Volfas Engelman ዋና ተግባር፡ የክራፍት ቢራ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Beer Mail by Volfas Engelman ዋና ተግባር፡ የክራፍት ቢራ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Team Members
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
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