The Book That Grew የግጦሽ መመሪያ በ Fabiano Dalmacio የተሠራ ሲሆን በ የሥነ ጥበብ እና የጥበብ ተከላ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው።
ፕላቲኒየምሥነ ጥበብ· 2021
The Book That Grew የግጦሽ መመሪያ
ደንበኛ: Rothco, part of Accenture Interactive
በ ሥነ ጥበብ ምድብ ውስጥ የ A' Design Award የፕላቲኒየም ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #122969 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ The Book That Grew የግጦሽ መመሪያ
ያደገው መጽሐፍ (The Book That Grew) ለአየርላንድ ገበሬዎች የተዘጋጀ የግጦሽ መመሪያ ነው። መጽሐፉ ዘላቂነትንና ትርፋማነትን ለማሻሻል የታለሙ አስር ትምህርቶችንና አስር ተግባራዊ ምክሮችን ያቀርባል። አስሩ ደረጃዎች ገበሬዎችን በዓመት ወደ አስር ዙር የሳር ግጦሽ እና በሄክታር አስር ቶን የሳር ምርት እንዲደርሱ ይመራሉ። እያንዳንዱ ገጽ፣ ቃል እና ስዕላዊ መግለጫ ለበርካታ ሳምንታት በዘለቀ የእድገት ጊዜ ውስጥ በቦዮች እየተመሩ በሚያድጉ ሕያው የሳር ሥሮች የተቀረጸ ነው። ውስብስብ የግብርና ሂደቶች በልዩ ሁኔታ በተዘጋጁ ምልክቶች ተብራርተዋል፤ ተዘርግቶ የሚከፈት ገጽም የምልክቶቹን ማብራሪያ ቁልፍ ይዟል።
እውቅናው
ስለ A' Design Award የፕላቲኒየም ሽልማት
The Book That Grew የግጦሽ መመሪያ የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው፤ ይህም በእውነት ልዩ፣ ውብ እና ግርማ ሞገስ ላላቸው ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የፕላቲኒየም አሸናፊዎች የፈጠራ ድንቅ ሥራዎች፣ የአእምሯዊ ፈጠራ ወሰን ምስክሮች ሲሆኑ የዲዛይነሮቻቸውን ወደር የማይገኝለት ሙያዊነትና ብልህነት ያሳያሉ። እነዚህ ዲዛይኖች የአንድን ዘመን ሥነ ውበት የሚወስኑ፣ ለማኅበረሰብ ደህንነት የሚያበረክቱ እና የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚያስፋፉ እጅግ የታወቁ ሥራዎች እንደሚሆኑ ይጠበቃል። The Book That Grew የግጦሽ መመሪያ ከፍ ያለ የላቀነት ደረጃ ያሳያል፤ በጠቃሚና ዋጋ ባላቸው ባህሪያቱም ዓለምን ያለ ጥርጥር የተሻለ ቦታ ያደርጋል። The Book That Grew የግጦሽ መመሪያ ፍላጎትን የሚቀሰቅስ፣ የሚያነሳሳ፣ የሚያስደስት እና ታላቅ ደስታን የሚፈጥር የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ሥራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- ልኬቶች እና ማሸጊያ
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - መለያዎች
- book, design, Ireland, grass, farming, bank
- የማምረቻ ቴክኖሎጂ
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- የዲዛይን ተግዳሮት
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- ምርምር
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- መነሳሻ
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- የፕሮጀክት ጊዜ
- From October 2018 to May 2019, in Dublin and Amsterdam.
- የሥራ ሂደት
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- የቡድን አባላት
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - የምስል ምስጋና
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
