Platanus ዋና ተግባር፡ ኮርፖሬት ማንነት by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2021
Platanus ዋና ተግባር፡ ኮርፖሬት ማንነት
Client: Pedro Panetto
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
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About Platanus ዋና ተግባር፡ ኮርፖሬት ማንነት
ፕላታኑስ ለሰብዓዊ አካሄድ ላለው የሕክምና እንክብካቤ ለሚያቀርብ የስነ-አዕምሮ ጽ/ቤት የተፈጠረ የኮርፖሬት ማንነት ነው። ስሙ የሚያመለክተው ሂፖክራተስ ለመጀመሪያዎቹ ሐኪሞች ሕክምናን ባስተማረበት በኮስ ደሴት ላይ ወደሚገኘው የፕላታኑስ ዛፍ ነው። ምልክቱ የግሪክ አምድ፣ የዛፍ አወቃቀር፣ ቅጠሎች፣ ፍራፍሬዎች፣ ቅርንጫፎች እና የሰዓት ማጠንጠኛ (አወርግላስ) አንድ ወጥ በሆነ መስመር ተስሎ አንድ ላይ ያሰባስባል። ቅርጸ-ቁምፊው ለብራንዱ በተለየ ሁኔታ የተነደፈ ሲሆን የምልክቱን መጠን ተከትሎ ይሄዳል። ንድፎች፣ ግራፊክስ እና የጽሕፈት መሣሪያዎች ወጥ የሆነውን የእይታ ቋንቋ ያሟላሉ።
The Recognition
About the A' Design Award የብር ሽልማት
Platanus ዋና ተግባር፡ ኮርፖሬት ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Platanus ዋና ተግባር፡ ኮርፖሬት ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Platanus ዋና ተግባር፡ ኮርፖሬት ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- Production Technology
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- Design Challenge
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- Research
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- Inspiration
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- Operation Flow
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
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