Welfare Is Gold የትንኮሳ መከላከል ስትራቴጂ በ Tekio Collective Intelligence Agency የተሠራ ሲሆን በ ሜታ፣ ስትራቴጂክ እና አገልግሎት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስአገልግሎት· 2021
Welfare Is Gold የትንኮሳ መከላከል ስትራቴጂ
በ Tekio Collective Intelligence Agency
ደንበኛ: Tekio
በ አገልግሎት ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #123234 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Welfare Is Gold የትንኮሳ መከላከል ስትራቴጂ
"ደህንነት ወርቅ ነው" በሜክሲኮ ውስጥ ለሚገኝ አንድ ግዙፍ የማዕድን ማውጫ ቡድን የተዘጋጀ የትንኮሳ መከላከል ስትራቴጂ ነው። ይህ ስትራቴጂ በእያንዳንዱ ክፍል የሚገኙ የደህንነት ኮሚቴዎችን፣ የክትትል ፕሮቶኮልን፣ ጥልቅ የግንኙነት ፕሮግራምን እና ለእያንዳንዱ ተቋራጭ ኩባንያ የተለየ ፕሮቶኮል የሚያመነጭ የድር መተግበሪያን በአንድነት ያቀናጃል። የተታተሙና ዲጂታል ይዘቶች ኢንፎግራፊክስ፣ ፖስተሮች፣ አጫጭር አኒሜሽን ቪዲዮዎች፣ ካርቱኖች እና ሜሜዎችን ያካትታሉ። ፕሮቶኮሉ ከአካባቢው ሠራተኞች ጋር በጋራ የተነደፈ ሲሆን በማዕድን ማውጫ ክፍሎቹ ተረጋግጦ ጸድቋል። ዓላማው ከትንኮሳ ነፃ የሆነ የስራ ቦታ ባህል መፍጠር ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Welfare Is Gold የትንኮሳ መከላከል ስትራቴጂ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Welfare Is Gold የትንኮሳ መከላከል ስትራቴጂ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Welfare Is Gold የትንኮሳ መከላከል ስትራቴጂ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- ልኬቶች እና ማሸጊያ
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- መለያዎች
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- የማምረቻ ቴክኖሎጂ
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- የዲዛይን ተግዳሮት
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- ምርምር
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - መነሳሻ
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- የፕሮጀክት ጊዜ
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- የሥራ ሂደት
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- የቡድን አባላት
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - የምስል ምስጋና
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
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ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
