Bel Gusto የፓስታ ማሸጊያ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Bel Gusto የፓስታ ማሸጊያ
Client: Sot F&d
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #123472The Design
About Bel Gusto የፓስታ ማሸጊያ
ቤል ጉስቶ ከዱረም ስንዴ ከሚዘጋጅ ትኩስ ፓስታ መስመር የተሠራ የማሸጊያ ንድፍ ነው። ማሸጊያው ከጣሊያን እንደተላከ የፖስታ ጥቅል ተደርጎ ተቀርጿል። የፖስታ ቴምብሮች፣ የፖስታ ማህተሞች፣ በእጅ የተሳሉ የጣሊያን ታሪካዊ ቦታዎች ምስሎች እና የክራፍት ወረቀት አስመስሎ የተሠራ ንድፍ ጥቅም ላይ ውለዋል። አንድ የመመልከቻ መስኮት ገዢው ከመግዛቱ በፊት በሳጥኑ ውስጥ ያለውን ፓስታ እንዲያይ ያስችለዋል። ተመሳሳይ የቀለም ሙሌት እና ብሩህነት ያላቸው ባለቀለም መስመሮች በመስመሩ ውስጥ ያሉትን የተለያዩ የፓስታ ቅርጾች ይለያሉ። ማሸጊያዎቹ በPET ፊልም ላይ በተመረጠ ቫርኒሽ ታትመዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Bel Gusto የፓስታ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Bel Gusto የፓስታ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Bel Gusto የፓስታ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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