Fondazione Alinari የምርት ስም መለያ by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2021
Fondazione Alinari የምርት ስም መለያ
by Frush Design
Client: Frush | Creative studio
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #125706The Design
About Fondazione Alinari የምርት ስም መለያ
ፎንዳዚዮነ አሊናሪ ለ ፎቶግራፊያ ለተባለ የፍሎረንስ የመንግስት ተቋም የተፈጠረ የምርት ስም መለያ ነው፣ ይህም ተቋም የአሊናሪ ፎቶግራፍ ስብስቦችን ለመጠበቅ፣ ለማስተዳደር እና ለማስተዋወቅ የተቋቋመ ነው። መለያው በትንሹ ፊደል "A" ዙሪያ የተገነባ ሲሆን፣ ይህም የካሜራ ሌንስ ረቂቅ ውክልና ሆኖ ያገለግላል፣ እንዲሁም ከታሪካዊው መዝገብ ቤት ለሚገኙ ምስሎች እንደ ክፈፍ ይሰራል። ቅርጻዊ የፊደል አጻጻፍ እና ጥቁርና ነጭ የቀለም ስብጥር ብርሃንን እና ጥላን ያስታውሳሉ። ስርዓቱ በሕትመት ቁሳቁሶች፣ በትኬቶች፣ በካታሎጎች፣ በሽያጭ ማስፋፊያ ዕቃዎች እና በድረ-ገጽ ላይ ተግባራዊ ተደርጓል።
The Recognition
About the A' Design Award የብር ሽልማት
Fondazione Alinari የምርት ስም መለያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Fondazione Alinari የምርት ስም መለያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Fondazione Alinari የምርት ስም መለያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
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