Kairi Murakami የብራንድ መለያ ዳግም ንድፍ by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
Kairi Murakami የብራንድ መለያ ዳግም ንድፍ
Client: Iki Retreat Kairi Murakami
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #125764The Design
About Kairi Murakami የብራንድ መለያ ዳግም ንድፍ
ካይሪ ሙራካሚ በጃፓን ናጋሳኪ በሚገኘው የኢኪ ደሴት ላይ ለሚገኝ ሆቴል የተዘጋጀ የብራንድ መለያ ዳግም ንድፍ ነው። ምልክቱ የተመሰረተው በካንጂ ፊደል ኢቺ ላይ ሲሆን፣ ቅርጹ ነጠላ አግድም መስመር ሆኖ በሆቴሉ ስም ውስጥ ይታያል። ይህ መስመር እንግዶች ሲደርሱ ለመጀመሪያ ጊዜ የሚያዩትን የዩኖሞቶ ወሽመጥ እይታንም ያስታውሳል። አርማው ከቀጥተኛ መስመሮች እና ክቦች የተዋቀረ ሲሆን፣ ኃይለኛ እና ለረጅም ጊዜ የሚታወስ መልክዓ ምድርን ይገልጻል። ቀለሞቹ የምሽት ፀሐይ ስትጠልቅ የሚታየውን ትዕይንት የሚያስታውሱ ደረጃ በደረጃ የሚቀያየሩ ቀለማትን ይጠቀማሉ። መለያው በአዳራሽ ምልክቶች፣ በንግድ ካርዶች እና በደብዳቤ ራስጌ ላይ ተግባራዊ ተደርጎ፣ ሆቴሉን እንደ ሁለተኛ ቤት አድርጎ ያቀርባል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Kairi Murakami የብራንድ መለያ ዳግም ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Kairi Murakami የብራንድ መለያ ዳግም ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Kairi Murakami የብራንድ መለያ ዳግም ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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