Jinlongquan Yanzhi ማሸግ by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2022
Jinlongquan Yanzhi ማሸግ
by Jin Zhang
Client: InBev jinlongquan beer (Hubei)
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
- 13,765
- Verified Award Winner
- Verify Award Status for #126388
The Design
About Jinlongquan Yanzhi ማሸግ
የጂንሎንግኳን ብራንድ በሁቤይ ከ40 ዓመታት በላይ ቆይቷል። በዚህ ጊዜ የሁቤይ ባህልን ሊወክል የሚችል ተከታታይ ቢራ ይፈጥራል። ንድፍ አውጪው የቋንቋውን ባህል ለመግለጽ የቻይንኛ ካሊግራፊን ይጠቀማል። በተመሳሳይ ጊዜ በሁቤይ ውስጥ በጣም ተወካይ የሆኑትን ሕንፃዎችን እና የውሃ ስርዓትን (Hubei በሺዎች የሚቆጠሩ ሀይቆች ያሉበት ክፍለ ሀገር የመሆን ስም አለው) ፣ ገጸ-ባህሪያት እና የፍጆታ ትዕይንቶች ፣ እና የበለጠ የህይወት ጣዕም እና የፋሽን ስሜትን ያዋህዳል። ሰዎች በጠርሙሱ ላይ ስላለው ዘዬ መናገር ይችላሉ። ከተጠቃሚዎች ጋር ያለውን ግንኙነት ለማሻሻል የትውልድ ከተማዎን በምሳሌው ላይ ይመልከቱ።
The Recognition
About the A' Design Award የብረት ሽልማት
Jinlongquan Yanzhi ማሸግ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Jinlongquan Yanzhi ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Jinlongquan Yanzhi ማሸግ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- Dimensions & Packaging
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- Tags
- Beer, Hubei, dialect, illustration, Calligraphy, China
- Production Technology
- Glass bottle aluminized paper
- Design Challenge
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- Research
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- Inspiration
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- Project Duration
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- Operation Flow
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- Patents
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
- Team Members
- Creative director: Jin Zhang
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