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Rock Language Fonts ፊደል ቅርጸ-ገጸ by Yilin Wang

Rock Language Fonts ፊደል ቅርጸ-ገጸ by Yilin Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ነሐስግራፊክ· 2025

Rock Language Fonts ፊደል ቅርጸ-ገጸ

by Yilin Wang

Client: Communication University Zhejiang

A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category

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Colors

The Design

About Rock Language Fonts ፊደል ቅርጸ-ገጸ

የድንጋይ ቋንቋ ፊደላት በሄላን ተራራ ዓለት ላይ በተቀረጹ ስዕሎች ላይ የተመሰረተ ቅርጸ-ገጸ ነው። የዓለት ቅርጻ ቅርጾችን ጥናት ከዘመናዊ ፊደላት ቅርጽ ጋር የሚመሳሰሉ ንድፎችን አሳይቷል። እነዚህ ቅርጾች ተጣርተው ወደ አንድ ወጥ የፊደል አጻጻፍ ስርዓት ተዋህደዋል። ቅርጸ-ገጸው የመጀመሪያዎቹን ቅርጻ ቅርጾች የተፈጥሮ ቅርጾችና ያለመስተካከል ባህሪያት ጠብቆ ለንባብ ምቹ ሆኖ ቀጥሏል። የፊደላቱ መጠን እንደየአጠቃቀሙ ሊስተካከል ይችላል። ንድፉ ጥንታዊውን የዓለት ጥበብ እንደ የጋራ ምስላዊ ቋንቋ በማቅረብ የጥንት ምልክቶችን ከዘመናዊ ግራፊክ ዲዛይንና ከዘመናዊ ሚዲያ ጋር ያገናኛል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Rock Language Fonts ፊደል ቅርጸ-ገጸ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Rock Language Fonts ፊደል ቅርጸ-ገጸ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Rock Language Fonts ፊደል ቅርጸ-ገጸ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging
The size of the system will also change according to the change of the use scenario
Tags
Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology
Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge
In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research
Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration
From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration
The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow
This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits
Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li

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