City Ambassadors School የትየባ ብራንድ ማንነት by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2022
City Ambassadors School የትየባ ብራንድ ማንነት
Client: Tanya Dunaeva
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School የትየባ ብራንድ ማንነት
ደስ የሚሉ ታሪኮች በእያንዳንዱ የድሮ ጎዳናዎች ጀርባ ተደብቀዋል እና ከተማዋን ከማንኛውም ትንሽ ሊታወቁ ከሚችሉ ምልክቶች ጋር ማያያዝ አይቻልም። ከተማዋን በምታጠናበት ጊዜ፣ ተማሪው በትምህርት ቤት የመጀመሪያ ደረጃ እንዳገኘ የወደፊቱ አምባሳደር እንደ አዲስ አገኘው። ለማንነቱ ግንባታ፣ በታይፕግራፊ ኢክሌቲክቲዝም መርህ ላይ የተመሠረተ የፊደል አጻጻፍ መፍትሔ ተመርጧል፡ የብሉይ ናሽናል ስክሪፕት፣ በአቫንት ጋርድ አርቲስቶቹ የሚታወቁ ስክሪፕት እና የሚታወቁ ቅርጸ-ቁምፊዎች። የቀለም መርሃግብሩ ላኮኒክ-ደማቅ ቀይ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
City Ambassadors School የትየባ ብራንድ ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። City Ambassadors School የትየባ ብራንድ ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። City Ambassadors School የትየባ ብራንድ ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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