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Doaba Dhaba ዘላቂ የምግብ መያዣ by Akkshit Khattar

Doaba Dhaba ዘላቂ የምግብ መያዣ by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in ዘላቂ ምርቶች፣ ፕሮጀክቶች እና አረንጓዴ ዲዛይን Competition Category.


ነሐስዘላቂ ምርት· 2022

Doaba Dhaba ዘላቂ የምግብ መያዣ

by Akkshit Khattar

A' Design Award የነሐስ ሽልማት Winner in ዘላቂ ምርት Category

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The Design

About Doaba Dhaba ዘላቂ የምግብ መያዣ

ዶአባ ዳባ በህንድ ውስጥ ለሚገኝ ክላውድ ኪችን የተነደፈ ዘላቂ የምግብ መያዣ ስርዓት ነው። ዋና ዋና ምግቦች በአካባቢው የእጅ ጥበብ ባለሙያዎች በእጅ በተሰሩ የሸክላ ማሰሮዎች (ሃንዲ) ውስጥ ይታሸጋሉ፣ በሸክላ ክዳን ተዘግተው በአንገታቸው ዙሪያ በተያያዘ መለያ ይታወቃሉ። እንደ ሮቲ እና ናን ያሉ ጠፍጣፋ ዳቦዎች በጁት ክር በታሰሩ በአዲስ የተቆረጡ የሙዝ ቅጠሎች ይጠቀለላሉ። ሁለቱም ዕቃዎች ከዚያም ከዳግም ጥቅም ላይ ከዋለ ወረቀት በተሰራ ከረጢት ውስጥ ይቀመጣሉ። ቁሳቁሶቹ በተፈጥሮ የሚበሰብሱ ሲሆኑ ነጠላ አገልግሎት የሚውል ፕላስቲክን ይተካሉ። የካርበን አሻራን ለመቀነስ ማድረሻዎች በኤሌክትሪክ ተሽከርካሪዎች ይከናወናሉ።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Doaba Dhaba ዘላቂ የምግብ መያዣ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Doaba Dhaba ዘላቂ የምግብ መያዣ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Doaba Dhaba ዘላቂ የምግብ መያዣ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging
2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags
Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology
Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge
There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research
Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration
The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration
The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow
The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.

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