Souldar Cracker የመክሰስ ማሸጊያ by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2022
Souldar Cracker የመክሰስ ማሸጊያ
by Yeqin Chen
Client: Dali Foods Group
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Souldar Cracker የመክሰስ ማሸጊያ
ሶልዳር ክራከር (Souldar Cracker) የቸኮሌት ጣዕም ያለው የሶዳ ክራከር መክሰስ ማሸጊያ ንድፍ ነው። ምርቱ በምስላዊ ቅንብሩ መሃል ላይ ተቀምጧል። በግራ በኩል፣ ግልጽ የሆነ አቀማመጥ ክራከሮቹን በተለያዩ ርቀቶች በማዘጋጀት በተወሰነ ቦታ ውስጥ የቦታ ስሜትን ያሰፋዋል። የቸኮሌት ሾርባ ከጥቅሉ አናት ላይ እንደ ዝናብ ይወርዳል፣ ይህም የማይንቀሳቀስ ትዕይንትን ወደ ተለዋዋጭ ትዕይንት ይቀይረዋል። ቡናማ ቀለም ጣዕሙን ለመግለጽ እንደ ዋና ቀለም ተደርጎ ጥቅም ላይ ውሏል። የውጭኛው ካርቶን ከዝሆን ጥርስ ቦርድ የተሰራ ሲሆን፣ የተመረጡ ንጥረ ነገሮች በወርቅ ማህተም ታትመዋል። እያንዳንዱ ክራከር በሳጥኑ ውስጥ በተናጠል ተጠቅልሏል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Souldar Cracker የመክሰስ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Souldar Cracker የመክሰስ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Souldar Cracker የመክሰስ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
- Dimensions & Packaging
- Size: 210(L)*150(W)*50(H) mm
- Tags
- Chocolates, soda cracker, snacks, Packaging Design, Branding
- Production Technology
- Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
- Design Challenge
- When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
- Research
- Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
- Project Duration
- The project started in May 2020 and completed on July 2020, Shantou.
- Operation Flow
- The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
- Patents
- Copyrights belong to Dali Foods Group, 2020.
- Team Members
- Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
- Image Credits
- Yeqin Chen
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