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Fantasy Factory የችርቻሮ መደብር by SIG Design

Fantasy Factory የችርቻሮ መደብር by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award የወርቅ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.


ወርቅውስጥ ማስዋብ· 2022

Fantasy Factory የችርቻሮ መደብር

by SIG Design

Client: Nayuki

A' Design Award የወርቅ ሽልማት Winner in ውስጥ ማስዋብ Category

Colors

The Design

About Fantasy Factory የችርቻሮ መደብር

በጣቢያው ላይ መጋገር እንደ ዋና መሸጫ ያለው ምናባዊ ፋብሪካ፣ ባለብዙ-ተግባራዊ የፋብሪካ መደብር ለመፍጠር ሻይ፣ ችርቻሮ፣ የአይፒ ስጦታዎች እና የአሞሌ ዘርፎችን ያዋህዳል። የዲዛይን ጽንሰ-ሐሳብ FTY ከፋብሪካ ወጥቷል. ኤፍ ማለት ፍትሃዊ ማለት ነው። ለትልቅ የሰዎች ፍሰት እና የበለጸጉ የምርት ምድቦች ቦታው በገበያ መንገድ ታቅዷል። ቲ ጊዜ ማለት ነው። የሱቁ ቀለም የሚመነጨው ከሰማይ ቀለም ለውጥ ሲሆን ይህም የአንድ ቀን የጊዜ ለውጦችን ያመለክታል. Y እርስዎን (ደንበኞችን) ያመለክታል። በመስታወቱ ውስጥ ያለዎት ልዩነት ወደ ባለብዙ-ልኬት መስተጋብራዊ መሣሪያ ተዘርግቷል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Fantasy Factory የችርቻሮ መደብር የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Fantasy Factory የችርቻሮ መደብር ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Fantasy Factory የችርቻሮ መደብር ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging
Project area is 1100m²
Tags
multifunctional space, factory store, retail, fair, baking
Production Technology
Many market research was carried out about target market and similar retail stores.
Design Challenge
a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research
Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration
The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration
The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members
Creative director:Ray Lee
Interior design:Jiajia Wu
Rendering:yinhui Gu, Hongrong Zhang
Project management:Jing Lee
Image Credits
Image#1-Image#5 photographer: Nayuki, 2019

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