Blue Frog ባር እና ሬስቶራንት by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award የብረት ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ብረትውስጥ ማስዋብ· 2022

Blue Frog ባር እና ሬስቶራንት

by SIG Design

Client: Blue Frog

A' Design Award የብረት ሽልማት Winner in ውስጥ ማስዋብ Category

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Verified Award Winner

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The Design

About Blue Frog ባር እና ሬስቶራንት

ሰማያዊ እንቁራሪት የተጠበሰ ምግብ እና ኮክቴሎችን ያቀርባል. ዲዛይኑ ዘመናዊ የአሜሪካ ባህላዊ ባህሪያትን ለማሳየት ያስፈልጋል. የተለያዩ ማህበራዊ ሁኔታዎችን ለማሟላት ክፍት እና ነጻ ቦታን ለመፍጠር, ከዚያም ሸማቾች አስደሳች የሆነ የመመገቢያ ልምድ ሊኖራቸው ይችላል. ልዩ የሆነው 100 የተኩስ ባህል ለደንበኞች ደስታን እና ፈተናን ያመጣል። ስለዚህ, አሞሌው ለጠቅላላው ቦታ ደስታን ለማስተላለፍ የእይታ ማእከል ነው. ከፍተኛ ጥራት ያለው ቦታ ለመፍጠር የተለያዩ ቁሳቁሶች, ባለ ብዙ ሽፋን ቅርፆች እና የጥበብ ማስጌጫዎች ይቀበላሉ.

The Recognition

About the A' Design Award የብረት ሽልማት

Blue Frog ባር እና ሬስቶራንት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Blue Frog ባር እና ሬስቶራንት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Blue Frog ባር እና ሬስቶራንት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing